How much variation is there in the stories that we tell?
You can fool yourself for a while, but your language will give you away…
Words matter when you’re creating cross-industry, cross-cultural, content
Your writing style and vocabulary give away a lot about you…
The Flag of St George has been hijacked by the baddies. Let’s update its story!
Even the most alluring actor cannot save a badly written play
Practice makes a story perfect