How much variation is there in the stories that we tell?

You can fool yourself for a while, but your language will give you away…

Words matter when you’re creating cross-industry, cross-cultural, content

Your writing style and vocabulary give away a lot about you…

The Flag of St George has been hijacked by the baddies. Let’s update its story!

Even the most alluring actor cannot save a badly written play

Practice makes a story perfect

In the age of emails, the written word has never been more important